ERC - Driving European Club Rugby Competition

Amlin Challenge Cup
Heineken Cup
Cardiff 2014

ERC Brand Story

ERC has one guiding ambition.
To lead European club rugby to unparalleled levels of popularity and profile...
Making a distinctive and significant contribution to the development and progression of rugby union.

The Heineken Cup is the most competitive club rugby tournament in the world.
The best clubs and players on a dynamic and compelling stage.
A Tournament that is the ultimate stage for elite European club rugby competition.
It acts as the platform upon which the best clubs, elite athletes and passionate fans compete for glory and success.

The Amlin Challenge Cup, where premier and emerging clubs compete.
A tournament that is pushing the geographic boundaries of the game of rugby...
It represents a real opportunity for silverware and success on the European stage, broadening the horizons of rugby in Europe - for clubs, players and fans.
A fundamental part of the story of European club rugby.


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